In the summer term 2013 the following INNO-tec courses are taught in English:
For more information about our teaching please visit our German website.
- Prof. Dietmar Harhoff, Ph.D.
- Dipl.-Kfm. Christian Steinle (also responsible for organisation)
- Dipl.-Kfm. Michael Natterer, MAppFin, MBA, MBR
- Dipl.-Kfm. Roland A. Stürz, MBR
The aim of the course is to develop an overall understanding of how a company’s success depends on its innovation strategy and its management of innovations. Results of both theoretical and empirical research should enable students to understand the central terms and mechanisms in this area and to analyze companies’ innovation strategies in a holistic way. Analyzing innovations at the cross point between market needs and technological possibilities, students should be able to develop suggestions for new innovation strategies and their implementation.
The course covers both the economic and managerial aspects of innovation. Students will get in-depth understanding of key aspects of innovation processes and their institutional and strategic implications. Learning that innovation management is a cross functional task involving all corporate functions like R&D, marketing, production and finance is a central objective of the course.
This is a class for students in the LMU Bachelor of Science in Management program focussing on ‘Strategy & Marketing’ as well as for students of economics and students with a minor in business studies (such as media informatics or physics). ERASMUS/ Exchange Students with a business background are also invited to attend.
Good knowledge of concepts relating to organisational management, marketing and economics are required. Due to the broad setup of the course, students are required to be able to understand both the individual concepts and theories as well as their overall implications on corporate management. No written application is required.
Compulsory lectures twice a week (starting April 16th, 2013):
- Tuesday, 2:00 - 3:30 p.m., Room: M 105, HGB Geschw.-Scholl-Pl. 1
- Wednesday, 12:00 - 1:30 p.m., Room: M 014, HGB Geschw.-Scholl-Pl. 1
A two hour written examination is held at the end of the course.
Date: July 19th, 2013
Credits: 6 ECTS in module VII
The course is taught in English
For any questions regarding the course, please contact Christian Steinle (firstname.lastname@example.org)